I Choose UT Health Austin
During their initial appointment, each patient has an opportunity to identify their unique health goals (otherwise known as patient-reported outcomes) with their care team. From there, the patient and their team work together to build a treatment plan with their uniquely identified goals in mind. This approach allows the team to focus on the things our patients say matter most to them and their families. The UT Health Austin marketing team developed an ongoing campaign that focuses on how your care team can help you reach the goals that matter most to you, whatever those goals may be. This full-scale marketing campaign plan for FY18-19 includes both paid and unpaid marketing/communication efforts through digital and traditional media outlets.