Portraits in Commitment
As the Art Director for this campaign, I had the opportunity to help introduce my organization’s core values in a way that felt both meaningful and impactful. This campaign was a milestone moment, bringing our six foundational commitments—Empowerment, Trust, Respect, Connection, Impact, and Excellence—to life for both our internal team and the broader community. Through a blend of digital, print, and video storytelling, we shared the stories of six remarkable physicians who truly embody these values. More than just a campaign, it was a reflection of the heart of our mission in healthcare—connecting people to the care and compassion that drive us forward.
Video Series
Campaign Landing Page
I designed a captivating landing page that served as the digital hub for the campaign, providing an immersive experience for visitors to explore the stories and principles driving our mission.
Campaign Booklet
As a tangible summary of the campaign, we created a campaign booklet containing all the shared stories. This booklet served as a powerful tool for fundraising efforts, internal staff engagement, and was widely shared with the general public.
