What Matters Most
UT Health Austin’s core values are structured around improving the quality of care delivered, and enhancing patient outcomes. Clinicians work together to design a care pathway for patients that is unique to their needs and enables them to reach their specific health goals. The brand uses this as a major differentiator against competitors in the healthcare industry. The marketing team drilled down to the essence of what patient-centered care means and landed on a simple message: UT Health Austin cares about what matters most to you, whatever that may be.
Billboards
Print Ads
Buses
Annual Report
The stories in this report are a small sample of some of the very exciting work being done by some very creative and dedicated professionals for—and with—some very important people: UT Health Austin patients.