Creative Director focused on building brand systems, cultural frameworks, and high-stakes storytelling for complex organizations.
Flagship Case Studies
These projects reflect how I approach creative leadership — from defining organizational values to governing brands and delivering work under public scrutiny.
UT Health Austin Brand Design
Designing and governing a healthcare brand from launch to scale
Commitment, Proven
Defining and proving organizational values through a research-led cultural framework
Clinical Debut on Television
Establishing broadcast credibility for a new clinical service
Practice Expansion Campaign
Selected Campaigns & Initiatives
Multi-channel storytelling supporting physician growth and clinic openings
What Matters Most
Campaign work centered on patient connection and care
I Choose UT Health Austin
Multi-channel storytelling supporting physician growth and clinic openings